Lakefront Business Update Q4, 2024
What a Year! Q4 for Lakefront was a great success. The team acquired 2 new clients, doubled our month-over-month revenue from the beginning of the Quarter, hired a brand new team member, and made significant investments in our sales and marketing operations. Investments that have already begun paying off in the new year!
Operational Highlights
This quarter, we invested in Salesforce and Asana to help organize our internal operations and sales processes. The team created a slew of internal process documents to develop guidelines around paid time off, proper project scoping and estimating, and a full end-to-end sales process.
NEW HIRE ALERT:
The best highlight from Q4 was the hire of our newest team member Ed Wolf! Ed is a fantastic data engineer with years of experience in cloud database management and customer data platforms. He went to work immediately creating blog content, working with the team to establish standard coding processes, and hopping right into client work. We are so excited to have Ed on the team and cannot wait to see how he develops his career at Lakefront.
Strategic Partnerships
In Q4 the team went to work forging a new partnership with one of our favorite Platforms, Treasure Data. The company aligns well with Lakefront’s current skillset and go-to-market strategy. Treasure Data is one of the leading Customer Data Platforms in the world and has a wide range of services and features for managing customer data effectively. The Lakefront team is going to be going through partner-led training in Q1, 2025 to upskill and prep us for co-selling efforts in the new year.
In December the Lakefront team attended another COSE networking event and made several great new relationships with local business leaders. We look forward to continuing to establish ourselves as Cleveland’s premiere data management company through these meetings and events in 2025.
Looking Forward
The theme of Q4 was most definitely GROWTH! We grew exponentially and have begun building a real foundation to support that continued growth in 2025 as we look to expand the team even more and leverage our new sales and marketing capabilities to drive our business to new heights!
If you want to learn more about Lakefront check us out on LinkedIn and if you'd like to work with us please reach out here for more information.
